What the "Call of Duty Tax" Means for How You See Every New…

If Activision's read is right, players may see less sustained media attention on each new Call of Duty, even as the series remains one of gaming's biggest franchises.

If Activision's read is right, players may see less sustained media attention on each new Call of Duty, even as the series remains one of gaming's biggest franchises.

Key points - Activision says a "Call of Duty tax" affects how games media covers the series. - The publisher claims COD's large audience has "become status quo." - Activision says people forget the work that goes into each entry. - The company argues the series' scale has changed media coverage of new releases.

Timeline - Recent: Activision publicly discusses the "Call of Duty tax" and media coverage of the series.

FAQ

Q: What is the "Call of Duty tax"? A: It's Activision's term for how the series' massive audience has become status quo, leading games media to cover each new entry differently and overlook the work involved.

Q: Did Activision give specific examples or numbers? A: No specific numbers or outlets were named in the source discussion. The claim centers on perception of media coverage rather than measurable data.

Q: Does this affect the games themselves? A: The source doesn't say it changes development. It's about how the media and players talk about each entry, not the content of the games.