What Jagex's AI Trailer Blunder Means for RuneScape Players
This incident erodes player trust in Jagex's commitment to human-made content and raises questions about their quality control, especially as they develop RuneScape 4. It also highlights the industry-…
This incident erodes player trust in Jagex's commitment to human-made content and raises questions about their quality control, especially as they develop RuneScape 4. It also highlights the industry-…
Key points - Jagex removed a Dragon Slayer 2 trailer after players spotted generative AI artifacts, including a six-fingered knight. - The trailer was produced by an external partner who claimed no GenAI was used, but Jagex failed to review it properly. - Jagex previously promised a 'hard line stance' against generative AI in assets players can interact with. - This is the second recent AI controversy involving Jagex partners, following a 100 Thieves collaboration with AI-generated designs. - Jagex is overhauling its review processes and will commission community creators for Dragon Slayer II content.
Timeline - January 2026: Jagex product SVP James Dobrowski promises no generative AI in player-facing assets. - September 30: 100 Thieves apologizes for AI-generated designs in OSRS collaboration; Mod Sween issues statement. - RuneFest weekend: Dragon Slayer 2 trailer with AI artifacts debuts, sparking backlash. - Immediately after RuneFest: Jagex takes down trailer, apologizes, and announces review process overhaul.
FAQ
Q: Why did Jagex remove the Dragon Slayer 2 trailer? A: Players noticed obvious generative AI artifacts like a six-fingered knight and steel-plated tennis shoes, contradicting Jagex's no-AI promise.
Q: Did Jagex create the AI trailer themselves? A: No, it was produced by an external partner who confirmed no GenAI would be used, but Jagex failed to review it adequately.
Q: What is Jagex doing to prevent future AI incidents? A: They are overhauling review processes and will work with community creators for Dragon Slayer II to ensure quality and authenticity.
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