Steam Sale Banners Are Gone: How the New Personalized Recomm…

Players get cleaner game pages and sale suggestions tailored to their tastes, while developers gain a new traffic source to monitor and must ensure their games are authorized for third-party events.

Players get cleaner game pages and sale suggestions tailored to their tastes, while developers gain a new traffic source to monitor and must ensure their games are authorized for third-party events.

Key points - Valve announced on the 5th that Steam is removing top-of-page sale banners from game store pages. - A personalized event recommendation block is being added near the "More Like This" section. - The new recommendation block only appears during the first two weeks of an event, or until it ends if shorter. - The feature covers publisher sales, regional sales, themed events, Gamescom, Triple-i, and The Game Awards. - As of November 5, 24,299 new games launched this year, surpassing last year's 21,208.

Timeline - 5th (of the announcement month): Valve announces the removal of top-of-page sale banners and the launch of personalized event recommendations.

FAQ

Q: Will I still see sale events on game pages? A: Yes, but as personalized recommendations near the "More Like This" section instead of banners at the top of the page.

Q: How long do the new recommendations stay visible? A: They appear only during an event's first two weeks, or until the event ends if it runs shorter than that.

Q: Can developers track how much traffic the new feature brings? A: Yes, via Steamworks traffic reports under "Other product pages" in the "More from sale events" section.