How a Steam Mistake Doubled This Vampire RPG's Wishlists
This incident shows that even a platform error can unexpectedly boost a game's visibility, but it also highlights the risks of rating mistakes for indie developers.
This incident shows that even a platform error can unexpectedly boost a game's visibility, but it also highlights the risks of rating mistakes for indie developers.
Key points - Steam mistakenly gave an adult rating to Wadjet Eye's indie vampire RPG. - The rating was intended for a porn game, not the vampire RPG. - Developer Dave Gilbert denied it was a marketing stunt. - Wishlists on Steam doubled overnight after the incident. - Gilbert described the overall experience as a 'net positive'.
Timeline - Recently: Steam accidentally assigns an adult rating to Wadjet Eye's vampire RPG. - Shortly after: Dave Gilbert publicly clarifies the mistake and denies any marketing intent. - Overnight: Steam wishlists for the game double. - After the incident: Gilbert calls the situation a 'net positive' despite the stress.
FAQ
Q: What game are we talking about? A: It's an upcoming indie vampire RPG from Wadjet Eye Games. The exact title wasn't specified in the source.
Q: Did the developer intentionally cause the rating mix-up? A: No, Dave Gilbert explicitly said it wasn't a guerrilla marketing stunt, stating, 'I'm not that dumb and I'm not that smart!'
Q: How did the mistake benefit the game? A: The accidental adult rating drew attention, causing Steam wishlists to double overnight, which Gilbert called a 'net positive'.
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