Borderlands 4 Is Back on Top After New DLC Drops

Borderlands 4 rocketed into Steam's top three after the Loveless DLC launched, with a free weekend pulling lapsed players back in. Here's what's going on.

Did you write Borderlands 4 off already? You might want to take another look, because the looter-shooter just muscled its way back into Steam's top three.

The surge came thanks to the launch of Loveless, the game's new DLC. And while new content always gives a game a bump, this one hit differently. Players aren't just grinding through the fresh stuff — they're completely fixated on the new DLC character's design. That's right, the community's collective attention has landed squarely on Loveless herself, and the chatter hasn't slowed down since she arrived.

If you've spent any time in the Borderlands fandom, none of this should surprise you. This is a series that has always thrived on bold, memorable characters, and a new face with a striking look is basically rocket fuel for the community. The reaction here was strong enough to help push Borderlands 4 up the Steam charts, landing it among the platform's top three games.

But the DLC wasn't the only thing working in the game's favor. A free weekend also ran alongside the launch, which gave anyone on the fence a no-cost chance to jump in. That combination — fresh paid content plus an open door for everyone else — is a classic recipe for a player count spike, and it clearly did the job. Lapsed Vault Hunters came back, newcomers gave it a shot, and the numbers followed.

So what does this actually mean for you? If you've been sitting on Borderlands 4, now is a pretty good moment to reconsider. There's new content to dig into, a character everyone's talking about, and a community that's clearly active again. If you already bounced off the game earlier, the Loveless update might be the excuse you need to reinstall and see what's changed.

And if you're the type who plays for the fashion as much as the loot, well, you're in good company. The fixation on the new character's design shows that this community still cares deeply about the look and personality of its heroes — not just their skill trees.

Either way, it's a notable turnaround for a game that had drifted out of the spotlight. A well-timed DLC drop and a free weekend proved to be exactly the one-two punch Borderlands 4 needed to climb back into Steam's upper echelon.

Will you be picking up the Loveless DLC, or did the free weekend already win you over? Let us know what you think of the new character.